I love to write.
My passion for writing started in college… well, it started just prior to my junior year in college.
I was a very good student in high school. I graduated 13th in my class of 250 +/-… this, in spite of the fact that I never really studied. I played sports after school…and afterward I went to my father’s business and worked until midnight. I never had the time to study like most of my classmates.
Due to the chaotic schedule I kept, I never was able to develop good study habits in high school. I took notes during class and then copied them at night. THAT is what constituted my ‘study habit’. I was fortunate that I was intelligent enough to earn good grades in spite of my lack of proper ‘study’.
My favorite class at Central Catholic was Warren Hayes’ English class. He had a dry personality and a really wry sense of humor. I enjoyed learning from him, and working with him.
He taught me how to write. It was prosaic, and often florid. And when I arrived at Bowdoin College my style didn’t cut the mustard. For two years, I was almost a “C” student. I failed a class for the first time in my life. My Advanced Comparative Government professor told me that I should be ‘writing children’s story books’, not critical college essays. My ‘cum’ after my sophomore year was 1.875.
But that same professor recommended that I attend a writing seminar being taught at Harvard University that summer. I found (borrowed) the money to attend, and it was like someone turned a light on. By the time I graduated, I’d raised my ‘cum’ to 2.65.
Writing had become fun during the summer of 1981. The entire process of writing – researching, drafting, re-writing, editing, re-writing again – had become engaging and stimulating.
During the years I was a Town Manager, researching, writing policies and supporting policy memoranda was thrilling. During the years I managed a law firm, I loved to perform research and write motions. And when I became a professional negotiator, I loved writing contract language and the motions that I presented to arbitrators, mediators and fact finders.
During the years I worked as a negotiator, I also operated what grew into the third largest Red Sox website in the world. In 2009 and 2010, I personally wrote more Red Sox / baseball articles than all of the writers at The Boston Herald and The Worcester Telegram & Gazette – combined. I wrote all day…and then wrote again all night, every night (NOTE: I shut down www.sox1fan.com in 2012)
I now have my real estate brokerage…and this website. I have less time to write than I used to, but I still try to write for my blog at least three times every week. And then I write content for the website (ie, the community profiles).
My practice continues to be: write, edit, re-write and then re-write some more. I write an article on a real estate subject that is published on Monday mornings… my “Wednesday Social” article is published on (you guessed it) Wednesdays… and my Friday Food article hits the site on Fridays. I typically write each article a day or two in advance, schedule it to publish at 7AM on the day on question… and then hit <publish>.
When I awaken on the day in question, I place a link to the article on my Facebook business page…and then immediately ‘share’ it to my home page. I want to share my thoughts with the world…and get as much exposure for my brokerage and website as I can possibly manage, so I HAVE TO ‘share’ it.
But it appears I have been doing it all wrong!
Not in the way I write the articles…but in the way I have been going about “sharing” on Facebook.
Nathan Ellering, writing for coschedule.com, analyzed twenty studies that delve into the best times to post material on the various social media websites, including Facebook.
According to the his summary, Monday and Wednesday – the days I publish two of my three standard articles – are two of the three WORST days to post articles on Facebook.
As far as sharing between 9 and 10 AM? This practice isn’t completely disastrous, as 9 AM is one of the three best times to post; but, 1 PM and 3 PM appear to be much better times, as posting at 1 PM gets the most ‘shares’ and posting at 3 PM gets the most ‘clicks’.
So while I still want to publish a “Wednesday Social” article, I guess I will now start sharing it on Thursdays at 1 PM…and my “Friday Food” article will be shared a little later in the day on Friday.
But what about my real estate articles? Should I move them to Sundays. Somehow, I feel like I should leave people alone on Sunday…
I’d love to know what my readers think.